Reaction – “The Persuaders”

I think this was a great two-piece documentary on the strategy and ethics behind selling products and ideas to the American consumer. I especially liked the second segment, because I found it much more grounded and pragmatic than the first, which seemed kind of cheesy and rather pretentious. 

The most interesting part of the videos to me were the different strategies used to market to different psychographics of American consumers. I thought the methods used to disorient the focus groups were very useful and not readily obvious. In particular, I thought the methods used to document the focus group member’s reaction to the speech on environmental awareness were ahead of their time.

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