Here is how you make a great commercial:
The commercial works on so many levels. First, Levi did a great job of latching on to a talented, young, well-spoken ambassador for the Seattle community: Russell Wilson. Wilson’s involvement in the community is on display in the commercial, so it’s also a nice plug for the young quarterback.
Second, the commercial shows off various districts of the Emerald City in a flattering manner. As Wilson drives through town, we see that the city is a diverse place filled with interesting people.
Third, the voice-over done by Wilson is clear and thought-provoking. It reminds us why there are still some professional athletes out there that are capable of leading a meaningful life off the field as well as on it.